Pros: A pro of starting an e-business is that its easier to sell if say one doesn't have a store that they can sell from; its more convenient. Also, the way of payment is better because if you had a store you would have to transfer the physical money into the bank account while with e-commerce one can get payment directly into their bank account through debit or credit.
Cons: A con could be that shipping and packaging the clothing could be a hassle. Also, if the business isn't marketed enough no one will know about it and there won't be very many customers. Another is that if one doesn't take time to set up the merchandise properly with a variety, then people won't be interested. Another is that you won't be able to establish a personal relationships with customers and thus less loyalty; customers are looking for the cheapest prices. Another is that the payment system can be unreliable depending on the system used. Also, if for some reason a customer is unsatisfied they can comment on their experience and lessen the business's good reputation. Also, it isn't available to everyone; not everyone has access to a computer or Internet access.
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